Partnership Ads API

Partnership ads allow advertisers to run ads from a creator or other partner's handle to scale their collaborations. Using a creator's voice with partnership ads is the most performant way to run creator content on our platforms.

These topics discuss how to use the Partnership Ads API to automate partnership ad campaign features and permissions. It assumes that you already have a business, a creator, and a media plan for the two of them. It will walk you through the technical steps of setting up permissions so that you can then promote these posts via the API.

The Post-Level Permissioning API allows brands to add, remove and check creators who are on their approved list for tagging them in the paid partnership label on branded content posts. It also allows creators to give businesses permission to promote their organic branded content posts as partnership ads.

The Account-Level Permissioning API allows brands to request partnership ad permission from creators and validate the status of these requests. With account-level permissions, advertisers can promote the creator's content that tags them in branded content (via the paid partnership label) or other non-branded content (@mentions, people tags, product tags, or Instagram Collab posts), as well as create new partnership ads without an existing organic post, without assigning permissions at the post-level.

For more information, see the following topics:

• Post-Level Permissioning
• Account-Level Permissioning
• Partnership Ads Creation