This document refers to an outdated version of Graph API. Please use the latest version.
Graph API Version

Page Insights

Represents insights for Facebook Pages and Page posts. Refer to our Pages API documentation.

On March 14, 2024, a number of the Page Insights metrics were deprecated for all API versions. The API returns an invalid metric error when calling any of these metrics. Read our blog to learn more.

Reading

Get metrics for Pages or Page posts.

New Page Experience

This endpoint is supported for New Page Experience.

Limitations

  • Page Insights data is only available on Pages with 100 or more likes.
  • Most metrics will update once every 24 hours.
  • Only the last two years of insights data is available.
  • The values for period are calculated from the initial collection of the data point.
  • "Period" in the tables below only refers to the time frame for which the metric can be accessed in an aggregated form.
  • The value "lifetime" means the time period for which the insights data is available. By default, this time period is 2 years or shorter.
  • Only 90 days of insights can be viewed at one time when using the since and until parameters.
  • When using since and until, the since date data will be included in the first value returned.
  • Unique impression insights values are calculated independently.
    • Total page reach may not always be exactly equal to the sum of paid and non-paid unique values.
    • Total page reach may not always be exactly equal to the sum of viral_unique and organic_unique.
  • When an organic post is boosted, metrics for paid post impressions will include both organic and paid reach.
  • Demographic metrics, such as age, gender, and location, are only returned if there is data for 100 or more people.
  • Breakdown metrics for Page post and Page view insights will only return non-zero values.
  • Several video related metrics only return accurate values if the person requesting the metric is the Page video post creator.
  • If you reshare a video post of another Page and retrieve its insights, the metrics return a value of 0. Metrics that return 0 for resharers are denoted with "Returns 0 for reshared videos" in their description.
  • If you neglect to indicate a specific metric or metrics for the endpoint, you will receive an error response with code 3001, with subcode 1504028 and an error message that states: "No metric was specified to be fetched. Please specify one or more metrics to be fetched and try again."
  • Interactions on Reels are not included.

Requirements

TypeDescription

Access Tokens

A Page access token requested by a person who can perform the ANALYZE task on the Page.

Features

Not applicable.

Permissions

read_insights, pages_read_engagement

Page Tasks

ANALYZE

Example

Single Metric Sample Request

Graph API Explorer
GET v19.0/{object-id}/insights/{metric} HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '{object-id}/insights/{metric}',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "{object-id}/insights/{metric}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "{object-id}/insights/{metric}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"{object-id}/insights/{metric}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Multiple Metric Sample Request

Graph API Explorer
GET v19.0/{object-id}/insights?metric={metric-1},{metric-2},{metric-3},... HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '{object-id}/insights?metric={metric-1},{metric-2},{metric-3},...',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "{object-id}/insights?metric={metric-1},{metric-2},{metric-3},...",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "{object-id}/insights?metric={metric-1},{metric-2},{metric-3},...",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"{object-id}/insights?metric={metric-1},{metric-2},{metric-3},..."
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Metrics

Metric names indicate whether a metric is for a Page or a Page post.

SuffixDescription

_unique

Indicates that the metric shows the number of unique users who performed a specific action, for example page_impressions_unique. Metrics generated with the _unique suffix are approximate and may not be 100% accurate.

_login

Indicates whether a person was logged into Facebook, for example, page_tab_views_login_top.

_logout

Indicates whether a person is logged out of Facebook, for example page_views_logout.

_source

Indicates that the metric will be broken down into a list of referral sources, for example page_fans_by_like_source. External referrals are broken down by domain. Internal referrals are broken down by Facebook-specific features such as Profile, Search, Requests, Suggestions, Stream, etc. In these cases the value returned will be an object containing a series of key-value pairs where the key is the source name and the value is the metric for that source.

*

Indicates that a metric is refreshed several times during the day, for example page_impressions_unique*.

Page Content

Most of the metrics below can be retrieved using post_activity_by_action_type, post_clicks_by_type, and page_consumptions_by_consumption_type.

Metric Name Description Values for `period`
page_tab_views_login_top_unique

The number of users logged in to Facebook who saw tabs on your Page. (See possible types)

day, week

page_tab_views_login_top

The number of times users logged into Facebook saw tabs on your Page. (See possible types)

day, week

page_tab_views_logout_top

The number of times users not logged in to Facebook saw tabs on your Page. (See possible types)

day

Tab Types

Tab types for Page content metrics.

Name Description
allactivity

Administrative tab

app

Custom created tab

info

About tab view

insights

Insights tab

likes

Likes tab

locations

Map tab

photos

Photos tab

photos_albums

Photos tab

photos_stream

Photos tab

profile

Pages timeline

profile_info

Info tab

profile_likes

Likes tab

profile_photos

Photos tab

timeline

Pages timeline

events

Events tab

videos

Videos tab

wall

Timeline

Page CTA Clicks

Metric Name Description Values for `period`
page_total_actions

The number of clicks on your Page's contact info and call-to-action button.

day, week, days_28

page_cta_clicks_logged_in_total

Total number of clicks on the Page CTA button by people who are logged in to Facebook.

day, week, days_28

page_cta_clicks_logged_in_unique

Unique number of clicks on the Page CTA button by people who are logged in to Facebook.

day, week, days_28

page_call_phone_clicks_logged_in_unique

Number of people who logged into Facebook and clicked the Call Now button.

day, week, days_28

page_get_directions_clicks_logged_in_unique

Number of people who logged in to Facebook and clicked the Get Directions button.

day, week, days_28

page_website_clicks_logged_in_unique*

Number of people who logged in to Facebook and clicked the goto website CTA button.

day, week, days_28

Page Engagement

The "like" reaction counts include both "like" and "care" reactions.

Metric Name Description Values for `period`
page_post_engagements*

The number of times people have engaged with your posts through reactions, comments, shares and more.

day, week, days_28

page_consumptions_unique*

The number of people who clicked on any of your content.

day, week, days_28

page_consumptions_by_consumption_type

The number of times people clicked on any of your content, by type. Types include link_click, other_click, photo_view, and video_view.

day, week, days_28

page_consumptions_by_consumption_type_unique

The number of people who clicked on any of your content, by type.

day, week, days_28

page_places_checkin_total*

The number of times people checked into a place.

day, week, days_28

page_places_checkin_total_unique*

The number of people who checked into a place.

day, week, days_28

page_negative_feedback

The number of times people took a negative action (e.g., un-liked or hid a post).

day, week, days_28

page_negative_feedback_unique

The number of people who took a negative action (e.g., un-liked or hid a post).

day, week, days_28

page_negative_feedback_by_type

The number of times people took a negative action broken down by type. (See possible types)

day, week, days_28

page_negative_feedback_by_type_unique

The number of people who took a negative action broken down by type. (See possible types)

day, week, days_28

page_fans_online

The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.

day

page_fans_online_per_day

The number of your fans who saw any posts on Facebook on a given day.

day

page_fan_adds_by_paid_non_paid_unique

The number of Accounts Center accounts that liked your Page for the first time, broken down based on whether the Page like was attributed to paid or organic content. This metric is estimated.

day

page_lifetime_engaged_followers_unique*

Someone who follows your Page and who has, in the past 14 days, watched one or more of your live or previously recorded videos for at least 1 minute and/or interacted with your video content at least once, via a comment, share, reaction or like.

page_daily_follows*

The number of times your Facebook Page or profile was followed in the selected time period.

day

page_daily_follows_unique*

The number of Accounts Center accounts that followed your Page in the selected time period. This metric is estimated.

day, week, days_28

page_daily_unfollows_unique*

The number of Accounts Center accounts that unfollowed your Page in the selected time period. This metric is estimated.

day, week, days_28

page_follows*

The number of followers of your Facebook Page or profile. This is calculated as the number of follows minus the number of unfollows over the lifetime of your Facebook Page or profile.

day

Page Impressions

Metric Name Description Values for `period`
page_impressions*

The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.

day, week, days_28

page_impressions_unique*

The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more. This metric is estimated.

day, week, days_28

page_impressions_paid*

The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.

day, week, days_28

page_impressions_paid_unique*

The number of Accounts Center accounts that saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same Accounts Center accounts. This metric is estimated.

day, week, days_28

page_impressions_organic_v2*

The number of times your Facebook Page and Page content was on screen through organic distribution.

day, week, days_28

page_impressions_organic_unique_v2*

This metric counts reach from the organic distribution of your Facebook Page and Page content. This metric is estimated.

day, week, days_28

page_impressions_viral*

The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page. This metric is in development.

day, week, days_28

page_impressions_viral_unique*

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content when they were shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated and in development.

day, week, days_28

page_impressions_nonviral*

The number of times your Facebook Page and Page content was on screen, excluding when they were shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. This metric is in development.

day, week, days_28

page_impressions_nonviral_unique*

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content, excluding when they were shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated and in development.

day, week, days_28

page_impressions_by_story_type

The number of times your Facebook Page and Page content was on screen, grouped by Page Story type.

day, week, days_28

page_impressions_by_story_type_unique

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content, grouped by Page Story type. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.

day, week, days_28

page_impressions_by_city_unique

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content, grouped by city. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.

day, week, days_28

page_impressions_by_country_unique

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content, grouped by country. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.

day, week, days_28

page_impressions_by_locale_unique

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content, grouped by language. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.

day, week, days_28

page_impressions_by_age_gender_unique

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content, grouped by age and gender. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.

day, week, days_28

page_impressions_viral_frequency_distribution

This metric counts reach from the organic or paid distribution of your Facebook Page and Page content when they were shown with social information attached. This metric is also grouped by the number of times your content was on screen. Social information is shown on Feed after someone interacts with your Page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated and in development.

day, week, days_28

Page Posts

Metric Name Description Values for `period`
page_posts_impressions*

The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.

day, week, days_28

page_posts_impressions_unique*

The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.

day, week, days_28

page_posts_impressions_paid*

The number of times your Facebook Page and Page content was on screen, attributed to your ads.

day, week, days_28

page_posts_impressions_paid_unique*

The number of Accounts Center accounts that saw any posts from your Page at least once, attributed to your ads. This metric is estimated.

day, week, days_28

page_posts_impressions_organic*

The number of times any posts from your Page was on screen through organic distribution.

day, week, days_28

page_posts_impressions_organic_unique*

The number of people who had any of your Page's posts enter their screen through unpaid distribution.

day, week, days_28

page_posts_served_impressions_organic_unique

The number of people who were served your Page's posts in their Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more.

day, week, days_28

page_posts_impressions_viral*

The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

day, week, days_28

page_posts_impressions_viral_unique*

The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

day, week, days_28

page_posts_impressions_nonviral*

The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

day, week, days_28

page_posts_impressions_nonviral_unique*

The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

day, week, days_28

Page Post Engagement

Metric Name Description Values for `period`
post_engaged_users*

The number of people who clicked anywhere in your posts.

lifetime

post_negative_feedback*

The number of times people took a negative action in your post (e.g. hid it).

lifetime

post_negative_feedback_unique*

The number of people who took a negative action in your post (e.g., hid it).

lifetime

post_negative_feedback_by_type*

The number of times people took a negative action in your post broken down by type.

lifetime

post_negative_feedback_by_type_unique*

The number of people who took a negative action in your post broken down by type.

lifetime

post_engaged_fan

People who have liked your Page and engaged with your post.

lifetime

post_clicks*

The number of times people clicked on anywhere in your posts without generating a story.

lifetime

post_clicks_unique*

The number of people who clicked anywhere in your post without generating a story.

lifetime

post_clicks_by_type*

The number of times people clicked on anywhere in your posts without generating a story, by consumption type.

lifetime

post_clicks_by_type_unique*

The number of people who clicked anywhere in your post without generating a story, by consumption type.

lifetime

Negative Feedback Types

Negative feedback types for page_negative_feedback_by_type metrics.

Name Description
hide_clicks

Hide this story

hide_all_clicks

Hide all posts from this page

report_spam_clicks

Report an object as a spam

unlike_page_clicks

Unlike a page

Page Post Impressions

Metric Name Description Values for `period`
post_impressions*

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

lifetime

post_impressions_unique*

The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more. This metric is estimated.

lifetime

post_impressions_paid*

The number of times your Page content was on screen, attributed to your ads.

lifetime

post_impressions_paid_unique*

The number of Accounts Center accounts that saw your post at least once, attributed to your ads. This metric is estimated.

lifetime

post_impressions_fan*

The number of times your Page content was on screen for accounts that followed or liked your Page.

lifetime

post_impressions_fan_unique*

The number of Accounts Center accounts that followed or liked your Page. This metric is estimated.

lifetime

post_impressions_organic*

The number of times your post was on screen through organic distribution.

lifetime

post_impressions_organic_unique*

This metric counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. This includes cases where your content is shared as a story or repost. This metric is estimated.

lifetime

post_impressions_viral*

The number of times your Page content was on screen with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. This metric is in development.

lifetime

post_impressions_viral_unique*

This metric counts reach when your Facebook content was shared as a repost or story. Reach from shares only counts towards organic distribution. This metric is estimated and in development.

lifetime

post_impressions_nonviral*

The number of times your Page content was on screen, excluding when your content was shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. This metric is in development.

lifetime

post_impressions_nonviral_unique*

This metric counts reach from the organic or paid distribution of your Page content, excluding when your content was shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated and in development.

lifetime

post_impressions_by_story_type*

The number of times your Page content was on screen, grouped by Page Story type.

lifetime

post_impressions_by_story_type_unique*

This metric counts reach from the organic or paid distribution of your Page content, grouped by Page Story type. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.

lifetime

post_impressions_by_paid_non_paid*

The number of times your Page content was on screen, grouped by paid and organic distribution.

lifetime

Page Post Reactions

The "like" reaction counts include both "like" and "care" reactions.

Metric Name Description Values for `period`
post_reactions_like_total

Total "like" reactions of a post.

lifetime

post_reactions_love_total

Total "love" reactions of a post.

lifetime

post_reactions_wow_total

Total "wow" reactions of a post.

lifetime

post_reactions_haha_total

Total "haha" reactions of a post.

lifetime

post_reactions_sorry_total

Total "sad" reactions of a post.

lifetime

post_reactions_anger_total

Total "anger" reactions of a post.

lifetime

post_reactions_by_type_total

Total post reactions by type.

lifetime

Page Reactions

The "like" reaction counts include both "like" and "care" reactions.

Metric Name Description Values for `period`
page_actions_post_reactions_like_total*

Daily total post "like" reactions of a page.

day, week, days_28

page_actions_post_reactions_love_total*

Daily total post "love" reactions of a page.

day, week, days_28

page_actions_post_reactions_wow_total*

Daily total post "wow" reactions of a page.

day, week, days_28

page_actions_post_reactions_haha_total*

Daily total post "haha" reactions of a page.

day, week, days_28

page_actions_post_reactions_sorry_total*

Daily total post "sorry" reactions of a page.

day, week, days_28

page_actions_post_reactions_anger_total*

Daily total post "anger" reactions of a page.

day, week, days_28

page_actions_post_reactions_total

Daily total post reactions of a page by type.

day

Page User Demographics

Metric Name Description Values for `period`
page_fans

The total number of people who have liked your Page.

day

page_fans_locale

Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook.

day

page_fans_city

Aggregated Facebook location data, sorted by city, about the people who like your Page.

day

page_fans_country

The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included.

day

page_fan_adds

The number of new people who have liked your Page.

day

page_fan_adds_unique

The number of Accounts Center accounts that liked your Page for the first time. This metric is estimated.

day, week, days_28

page_fan_removes

Unlikes of your Page.

day

page_fan_removes_unique*

Unlikes of your Page.

day, week, days_28

Page Like Sources

Source types for page_fans_by_like_source and page_fans_by_like_source_unique metrics.

Name Description
Ads

Page likes that came from people who saw your Page or post in an ad.

News Feed

Page likes that came from people who saw content posted by your Page or about your Page in News Feed.

Page Suggestions

Page likes that came from people saw your Page in a list of suggested Pages.

Restored Likes from Reactivated Accounts

Page likes that came from people who reactivated their Facebook profile.

Search

Page likes that came from people who saw you Page or post in search.

Your Page

Page likes that came from people who visited your Page.

Page Video Views

Metric Name Description Values for `period`
page_video_views

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_by_uploaded_hosted*

Daily video views on a page-level broken down by all variants of page-uploaded and page-hosted variants.

day, week, days_28

page_video_views_paid

The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

day, week, days_28

page_video_views_organic

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_by_paid_non_paid*

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, broken down by total, paid, and non-paid. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_autoplayed

The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_click_to_play

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_unique

The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_repeat_views

The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.

day, week, days_28

page_video_complete_views_30s

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_complete_views_30s_paid

The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

day, week, days_28

page_video_complete_views_30s_organic

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_complete_views_30s_autoplayed

The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_complete_views_30s_click_to_play

The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_complete_views_30s_unique

The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_complete_views_30s_repeat_views

The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.

day, week, days_28

post_video_complete_views_30s_autoplayed

The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_30s_clicked_to_play

The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_30s_organic

The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_30s_paid

The number of times your promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_30s_unique

The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

page_video_views_10s

Deprecated above Graph API v18: The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_10s_paid

Deprecated above Graph API v18: The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

day, week, days_28

page_video_views_10s_organic

Deprecated above Graph API v18: The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_10s_autoplayed

Deprecated above Graph API v18: The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_10s_click_to_play

Deprecated above Graph API v18: The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_10s_unique

Deprecated above Graph API v18: The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, week, days_28

page_video_views_10s_repeat

Deprecated above Graph API v18: The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.

day, week, days_28

page_video_view_time

The total time, in milliseconds, people viewed your Page's video.

day

page_uploaded_video_play_count_by_paid_non_paid*

The total number of times any of the videos on the page started playing, broken down by paid or non paid.

page_uploaded_3s_to_15s_views_rate*

3s to 15s Views Rate. Measured across all uploaded video assets. This includes any activity on posts/crossposts or their shares.

page_uploaded_views_15s_count*

Total number of video views for those who watched at least 15 seconds of your Page's video.

page_uploaded_views_60s_excludes_shorter_unique_count_by_is_60s_returning_viewer*

Daily video 60-second unique views on a page for uploaded videos by 60-second returning viewers. This metric counts only for videos that are 60 seconds or longer. 60-second returning viewers are the users who had 60-second view last week and a 60-second view this week.

Page Views

Metric Name Description Values for `period`
page_views_total*

The number of times a Page's profile has been viewed by logged in and logged out people.

day, week, days_28

Page Video Posts

Metric Name Description Values for `period`
post_video_avg_time_watched

The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.

lifetime

post_video_complete_views_organic

The number of times your videos played from the beginning to 97%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_organic_unique

The number of people who viewed your videos from the beginning to 97%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_paid

The number of times your promoted videos played from the beginning to 97%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.

lifetime

post_video_complete_views_paid_unique

The number of people who viewed your promoted videos from the beginning to 97%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

lifetime

post_video_retention_graph*

The number of times your videos played at each interval as a percentage of all views. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.

lifetime

post_video_retention_graph_clicked_to_play

The number of times your videos played at each interval as a percentage of all views, after people clicked play. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.

lifetime

post_video_retention_graph_autoplayed

The number of times your videos automatically played at each interval as a percentage of all automatic views. Videos are divided into 40 equal intervals.This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.

lifetime

post_video_views_organic

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime, day

post_video_views_organic_unique

The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_paid

The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

lifetime, day

post_video_views_paid_unique

The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

lifetime

post_video_length

The length, in milliseconds, of a video post.

lifetime

post_video_views

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. This includes live views.

lifetime, day

post_video_views_unique

The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

day, lifetime

post_video_views_autoplayed

The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_clicked_to_play

The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_15s*

The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_60s_excludes_shorter*

The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime, day

post_video_views_10s

Deprecated above Graph API v18: The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime, day

post_video_views_10s_unique

Deprecated above Graph API v18: The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

lifetime

post_video_views_10s_autoplayed

Deprecated above Graph API v18: The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_10s_clicked_to_play

Deprecated above Graph API v18: The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_10s_organic

Deprecated above Graph API v18: The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_10s_paid

Deprecated above Graph API v18: The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

lifetime, day

post_video_views_10s_sound_on

Deprecated above Graph API v18: The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_views_sound_on

The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

lifetime

post_video_view_time

The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.

lifetime, day

post_video_view_time_organic

The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.

lifetime, day

post_video_view_time_by_age_bucket_and_gender

The total time, in milliseconds, your videos played for your Top Audiences, age and gender.

lifetime

post_video_view_time_by_region_id

The total time, in milliseconds, your videos played for your Top 45 Locations, Region - Country.

lifetime, day

post_video_views_by_distribution_type

The number of times your videos played by distribution type; page_owned and shared.

lifetime

post_video_view_time_by_distribution_type

The total time, in milliseconds, your videos played by distribution type; page_owned and shared.

lifetime

post_video_view_time_by_country_id

The total number of minutes your videos played for your Top 45 Locations; Country.

lifetime

post_video_views_live*

Lifetime number of people who viewed your video for more than 3 seconds when it was streamed live.

lifetime

post_video_social_actions_count_unique*

The unique count of the social actions (reactions, comments, shares) on a video post.

lifetime, day

post_video_play_count*

The number of times the video has been played.

post_video_live_current_viewers*

The number of viewers currently watching a live video. This metric is only returned for live posts. Returns 0 for was live posts.

post_video_15s_to_60s_excludes_shorter_views_rate*

15s to 60s Views Rate for a video. This 60s metric is counted only for videos that are 60 seconds or longer.

post_video_views_by_live_status*

Lifetime 3S Video Views broken down by live status: live or VOD

Stories

Page and Post Stories and "People talking about this".

Metric Name Description Values for `period`
post_activity_by_action_type*

The number of stories created about your Page post, by action type.

lifetime

post_activity_by_action_type_unique*

The number of people who created a story about your Page post, by action type.

lifetime

Page Story Types

Name Description
checkin

Page checkins

coupon

Offer claims

event

RSVPing to event

fan

Page likes

mention

Page mentions

page post

Posts by a Page

question

Question answers

user post

Posts by people on a Page

other

Other types

Video Ad Breaks

Metric Name Description Values for period

page_daily_video_ad_break_ad_impressions_by_crosspost_status

The total number of times an ad was shown during ad breaks in crossposted videos.

day

page_daily_video_ad_break_cpm_by_crosspost_status

The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.

day

page_daily_video_ad_break_earnings_by_crosspost_status

An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.

day

post_video_ad_break_ad_impressions

The total number of times an ad was shown during ad breaks in your videos.

day, lifetime

post_video_ad_break_earnings

An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.

day, lifetime

post_video_ad_break_ad_cpm

The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.

day, lifetime

Parameters

ParameterDescription
breakdown
list<A valid breakdown for an insights endpoint>

breakdown for marketing messages metrics. This is currently in development.

date_preset
enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}

Preset a date range, like lastweek, yesterday. If since or until presents, it does not work.

metric
list<A valid metric for an insights endpoint>

The list of metrics that needs to be fetched

period
enum {day, week, days_28, month, lifetime, total_over_range}

The aggregation period

show_description_from_api_doc
boolean
Default value: false

If set to true, then an additional description of the metric, retrieved from the API doc(https://developers.facebook.com/docs/graph-api/reference/insights) will be included in the returned data

since
datetime

Lower bound of the time range to consider

until
datetime

Upper bound of the time range to consider

Fields

Reading from this edge will return a JSON formatted result:

{ "data": [], "paging": {} }

data

A list of InsightsResult nodes.

paging

For more details about pagination, see the Graph API guide.

Error Codes

ErrorDescription
100Invalid parameter
190Invalid OAuth 2.0 Access Token
200Permissions error
80001There have been too many calls to this Page account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting.
3001Invalid query
104Incorrect signature

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.

See Also