Starting December 4, 2019, all advertisers must specify a
special_ad_category for advertising campaigns that offer housing, employment, and credit opportunities. Advertisers delivering ads in these areas have limited targeting and audience selections. The
special_ad_category should be one of the following:
If you create your campaign before December 4, and don't assign it a
special_ad_category, that campaign will have
special_ad_category automatically set to
NONE on December 4. After that date, you are required to set a
special_ad_category if you create a new ad campaign.
If you use Ads Manager to modify your ads before December 4, you must immediately start following Special Ad Category rules and limitations. In that case, the requirements are effective immediately.
Learn more about Special Ad Category.