The ROAS Measurement tool in the App Dashboard for your Instant Game or Cloud Game summarizes the return on ad spend (ROAS) for your acquisition campaigns. This tool includes both in-app advertising (IAA) and in-app purchases (IAP) and is available to all Instant Games developers.
We're upgrading the ROAS computing pipeline! Beginning July 27, 2022 all new campaigns will use the new pipeline. Older campaigns will continue to use the current pipeline.
The new pipeline offers the following improvements:
Note: The numbers shown in the ROAS reporting tool will not be identical to the numbers reported in Ads Manager due to a variety of mostly small implementation differences. ‘App Installs’ numbers will differ more, but this does not impact the calculation of revenue, which is based on a different underlying calculation.
By default, the tool displays the ROAS Measurement Summary table, which summarizes ROAS data for all of your active and recent ad campaigns. Recent ad sets are defined as sets that have been updated within the last 60 days and have not been deleted or archived.
To view a Details table, which displays data for a specific ad set, enter the Ad Set ID and then click Get Ad Set data.
To download the ROAS Measurement Summary table or a Details table for use offline, click Export to CSV and choose a download location.
In the ROAS Measurement Summary table, each row represents one ad campaign. This table contains the following columns:
Details tables break down the ad campaign performance into user cohorts, each attributed to a specific date since the start of the campaign. Each row represents a single cohort. These tables contain the following columns: