Gaming Insights

This guide contains information about how to navigate data about your game on Gaming Insights.

Go to Business Manager to access Insights

Breakdown

Source

SDK API	UI text	Description
`ad`	Ad	Game plays starting from an Instant Game ad campaign
`admin_message`	Admin message	Game plays coming from a custom update within a messenger thread
`bookmark`	Facebook bookmark	Game plays coming from the Facebook bookmark
`bot_cta`	Messenger bot CTA	Game plays that began from a call-to-action attached to a Messenger bot message
`bot_menu`	Messenger bot menu	Game plays that began from a Messenger bot menu
`custom_share`	Custom game share	Game plays started from custom shares created by the game with the share API
`facebook_gaming_tab`	Facebook Gaming tab	Game plays initiated from the Gaming Tab on Facebook
`facebook_web`	Facebook web	Game plays started from the Facebook front page on web
`feed`	Feed	Game plays started from a Feed
`game_search`	Search box	Game plays coming from players searching in Messenger and Facebook search
`game_share`	Game share	Game plays started from a generic player share of the Instant Game
`game_switch`	Game switch	Game plays started from a list created in game by calling the Game Switch API
`group`	Facebook group	Game plays that started from an entry point in a Facebook group
`home_screen_shortcut`	Home screen shortcut	Game plays coming from our Home Screen Shortcuts API (Android Only)
`in_game_menu`	In-game menu	Game plays originating from an in-game menu
`notification`	Notification	Game plays initiated by a player engaging with a Facebook notification
`other`	Other	Game plays coming from sources we don't explicitly identify to games currently
`score_share`	Shared score	Game plays that started from a played-shared score
`shareable_link`	Shareable link	Game plays that began from a deep link to the game (such as our Instant Game “m.me” links)
`thread_suggestion`	Chat suggestion	Game plays that started from a game suggestion in a Messenger thread with a friend
`video_call`	Video chat	Game plays coming from the Messenger video chat entry point
`web_games_hub`	Web games hub	Game plays started from the Instant Games hub on web, located here

A/B Testing

In the Web Hosting section, hovering over your newly uploaded build should show a set of buttons that allow you to distribute that package to a subset of your audience.

For example, clicking on the "10%" button will make that build available to 10% of your players (randomly selected) while the build highlighted in blue labeled "Production" will be available to other 90%.