Developers must ensure that all of their approved games adhere to these Quality Guidelines. Repeated or egregious violations of quality guidelines may result in an enforcement action, including suspending or removing your Game, or removing your access and your Game’s access to the Instant Games platform.
The Instant Games platform also provides several options for distributing Games on Facebook. All Instant Games that comply with our Quality Guidelines can qualify for Play Tab or Play Lab distribution, depending on specific Platform Quality Criteria described in this page.
All Instant Games must comply with these Quality Guidelines:
Games must be transparent and honest about the gaming experience they are providing to players.
Monetization mechanics must be appropriately implemented to enhance player experience.
All games should be accessible and functional, providing entertainment for players without hindering their experience by frequent game errors or unclear functionality.
Game demonstrates solid and engaging gameplay mechanics
All games should be fun, polished, and provide rich gameplay experiences for players.
The Instant Games platform is intended to provide quality content and promote a positive user experience. All Instant Games that comply with our Quality Guidelines can qualify for Play Tab or Play Lab distribution after passing Quality Review. The distribution model will be determined based on the Quality Guidelines and on the Platform Quality Criteria described below.
Platform Quality Criteria (PQC) will be passed by either:
PQC requirements for the Play Tab Tier will not apply to newly launched Instant Games over the first 90 days in order to give them time to settle into the platform and demonstrate their performance capabilities. PQC qualification will also not disqualify the Game from the Play Tab tier for a daily shift above or below the threshold. The Game will have to perform below the threshold for a sustained period of time before it impacts your tier.
After passing Quality Review, your Instant Game will be evaluated against the Platform Quality Criteria, with both Game Quality Guidelines and Platform Quality Criteria defining the distribution tier for your Instant Game:
Play Tab: Instant Games in the Play Tab tier will be distributed across our organic discovery surfaces (e.g. Facebook Gaming Tab, Post Play Session unit, Players’ shortcut to saved games) and available for potential promotion in editorial units. Editorial unit is a consistent fixed space in the Play Tab where the game icon and description is displayed.
Play Lab: Instant Games in the Play Lab tier will be distributed on Facebook Play platform, but will not be distributed on our organic discovery or editorial surfaces. Instant Games in Play Lab will have the option to create a game page and grow their player base via paid user acquisition, social discovery, and community building. These Instant Games will be searchable within the Facebook app.