Instant Games Playbook
This Instant Games Playbook is a step-by-step guide to finding success on the Instant Games platform, offering insight across the entire journey from launching a game to building a player community.
The playbook guides you through the following:
- The complete end-to-end experience and user journey on Facebook Gaming, illustrating the multiple surfaces of discovery and re-engagement
- The fundamentals of setting up your account and the steps involved in becoming an Approved Partner
- How to build traction with social games to unlock and maximize acquisition through virality
- How best to monetize your games and maximize revenue from your committed user base
- User acquisition and measuring performance