Instant Games Playbook

This Instant Games Playbook is a step-by-step guide to finding success on the Instant Games platform, offering insight across the entire journey from launching a game to building a player community.

Download the Instant Games Playbook

The playbook guides you through the following:

  • The complete end-to-end experience and user journey on Facebook Gaming, illustrating the multiple surfaces of discovery and re-engagement
  • The fundamentals of setting up your account and the steps involved in becoming an Approved Partner
  • How to build traction with social games to unlock and maximize acquisition through virality
  • How best to monetize your games and maximize revenue from your committed user base
  • User acquisition and measuring performance