Instagram Public Content Access
The Instagram Public Content Access feature allows your app to access Instagram Graph API's Hashtag Search endpoints. The allowed usages for this feature is to discover content associated with your hashtag campaigns, understand public sentiment around your brand or identify contest, competition and sweepstakes entrants. It can also be used to provide customer support and better understand and manage your audience. You may also use this permission to request analytics insights to improve your app and for marketing or advertising purposes, through the use of aggregated and de-identified or anonymized information (provided such data cannot be re-identified).