MBE Channel and Asset Guide (v2)
The selection for "Channel" determines which assets surface for your merchants when connecting to MBE v2.
Review the chart below to identify which Channel best suits your needs.
| Channel | Business Manager | Catalog | Ad Account | Pixel/Dataset | Page | Commerce Account | Notes | |
|---|---|---|---|---|---|---|---|---|
ADS_MINIMAL | Enabled | X | X | Enabled | Enabled | X | X | |
CHECKBOX_PLUGIN | Enabled | X | X | X | Enabled | X | X | |
CHECKBOX_PLUGIN_MARKETING | Enabled | X | X | X | Enabled | X | X | |
COMMERCE | Enabled | Enabled | Optional | Enabled | Optional | *Optional | **Optional | *Can skip if no eligible Instagram accounts **ECommerce Shop creation flows are gated. Certain merchants may not qualify for Commerce account or Shops creation. If merchant is inelgible for Shops, please see assets for DEFAULT channel. |
COMMERCE_OFFSITE | Enabled | Enabled | Optional | Enabled | Optional | *Optional | **Optional | *Can skip if no eligible Instagram accounts **ECommerce Shop creation flows are gated. Certain merchants may not qualify for Commerce account or Shops creation. If merchant is inelgible for Shops, please see assets for DEFAULT chan |
COMMERCE_RATINGS_AND_REVIEWS | Enabled | X | X | X | X | X | X | |
CONVERSIONS_API | Enabled | X | Enabled | Enabled | X | X | X | |
CONVERSIONS_API_MINIMAL | Enabled | X | X | Enabled | X | X | X | |
CREATIVE | Enabled | X | X | X | X | X | X | |
CREATIVE_WITH_ASSETS | Enabled | Enabled | *Optional | X | **Optional | X | X | *Can skip if you do not have an eligible ad account **Can skip if you do not have an eligible Page |
CUSTOM_AUDIENCE | Enabled | X | Enabled | X | Enabled | Optional | X | |
CUSTOMER_DATA | Enabled | X | X | Enabled | Enabled | X | X | |
DEFAULT (no channel selected) | Enabled | Enabled | *Optional | Enabled | Enabled | **Optional | X | *Ad account may be required pending your use case, permissions, and entrypoint **Can skip if you don't have an eligible Instagram |
FB_SERVICES | Enabled | Enabled | X | X | Enabled | X | X | |
FB_SHOP | Enabled | Enabled | *Optional | X | **Optional | X | ***Enabled | *You may be able to skip an Ad Account if you don't have an eligible Ad Account **You may be able to Skip a Page if you don't have an eligible Page ***Commerce Shop creation flows are gated. Certain merchants may not qualify for Commerce account or Shops creation. If merchant is ineligible for Shops, please see assets for DEFAULT channel. |
FEED | Enabled | Enabled | X | X | X | X | X | |
IG_CREATORS_AS_SELLERS | Enabled | X | X | X | X | Enabled | X | |
LEAD_ADS | Enabled | X | Enabled | X | Enabled | X | X | |
MESSAGING | Enabled | X | Enabled | X | Enabled | Optional | X | |
MESSENGER_CHAT | Enabled | X | X | X | Enabled | X | X |