Audience Network Bidding with Partner Mediation
Mediation gives access to multiple demand sources, is easy to integrate, and provides out-of-the-box analytics. Facebook Audience Network works with a number of approved partners who support bidding. Our mediation partners follow the principles of our code of conduct, which outlines best practices for enabling an open and fair ecosystem.
Key Principles of Bidding
Fair auctions
Auctions are clear, unalterable, and choose winners based on the highest price.
Access
All app bidding ad networks are called on every ad opportunity at the same time.
Transparency
The auction logic is transparent, as every demand source is able to compete for each ad opportunity and bid the price that they are willing to pay for that inventory.