Nimbus (Open Beta)
This topic explains how to set up the Nimbus bidding mediation partner for Meta Audience Network.
Meta Audience Network is in open beta and all publishers are welcome to go live with Meta Audience Network Bidding.
How to Set Up Bidding
Follow the guide for integrating the Meta Audience Network extension of the Nimbus SDK (Android / iOS).
Unique placement IDs are required for each platform and ad type that will be participating in the Nimbus auction with the option to integrate using a previous setup. At the start of each auction, Nimbus will simultaneously make requests for each eligible placement and return the highest paying bid, maximizing the value of every impression.
A Nimbus Account Manager will work with your team to ensure all existing inventory is configured for Meta Audience Bidding and look for opportunities to include additional formats. Instructions on how to create new placements can be found in the Meta Audience Network Account Setup guide for Nimbus.
New to Audience Network?
If you haven’t done so already, set up Audience Network in Monetisation Manager. Publishers that do not have an existing Facebook account can follow the detailed instructions on Nimbus' Meta Audience Network Integration Guide.
Best Practices
- For the most accurate reporting and performance comparisons, new placements should be set up for use with Nimbus.
- All Nimbus requests are multiformat requests. Placements should be created and broken out by platform, ad size, and ad format to maximize the value of each auction.
- Nimbus supports customizing the look and feel of native ads for the best possible user experience tailored to your app. More information can be found in the Nimbus SDK documentation (Android / iOS)
- Nimbus includes Meta Audience Network demand in every auction without additional setup.
- Upon launch, compare Nimbus and Meta reporting to ensure there are no discrepancies. Reach out to your Nimbus Account Management team with any questions.