Responsible Platform Initiatives

Logos and Trademarks

Follow these tips to develop your own brand identity and avoid causing confusion among your app users or damaging the brand of Facebook or other companies.

Facebook Trademarks

You may only use Facebook Trademarks with our permission, including as authorized by any brand guidelines we may publish. For more information about using Facebook's Brand Assets, visit Facebook's Brand Resources website. For more information about using Instagram's Brand Assets, visit the Instagram Brand Resources website.

Application Name and Description

You may accurately indicate that your application is integrated with the Facebook Platform. However, you may not use our brands in your name in an unauthorized way.

Do:

  • Accurately describe how your app works with Facebook, such as "Log in with Facebook" or "Challenge your Facebook friends on Friend Smash."

Don’t:

  • Use our brands in a way that implies partnership, sponsorship, or endorsement by us
  • Combine any part of our brands with your name, marks, or generic terms
  • Use names or logos that imitate or could be confused with our brands
  • Present our brand assets in a way that make them the most distinctive or prominent feature of what you're creating

Examples

Do not use names that include "Facebook" or "FB":

  • "Facebook Friend Smash" or "FB Friend Smash"
  • "Friend Smash for Facebook" or "Friend Smash for FB"
  • "Friend Smash - play with friends on Facebook"
  • "Friend Smash - the best FB game"

Do not use "F", "Book", or "Face" in your name if it could be perceived as a reference to Facebook:

  • "Fvideo" is not OK because (in this case) "F" is clearly meant to refer to "Facebook".
  • "Videobook" or "Facemessaging" are not OK because "Book" and "Face" are distinctive parts of the Facebook trademark.

Icons and Logos

Do:

  • Design your own logo that represents your brand.

Don't:

  • Use or incorporate Facebook's "F" logo, or any modification or derivative of the "F" logo, in your icons or logos
  • Include "Facebook" or "FB" in icons or logos
  • Use the "FACEBOOK" logo
  • Use Facebook's other graphics or icons, such as our well-known silhouette logo

Examples

Examples of non-compliant icons and logos: