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Which ad will be attributed to the order when customers click on multiple ads before completing a purchase.
1
When customers click on multiple ads before completing a purchase, which ad will the order be attributed to? Since Facebook now uses an attribute window instead of first/last click, I am concerned about this issue.
Another point is that the fbc parameter is obtained from the fbclid in the URL. In cases where customers come from multiple ad links, what will be the value of the fbc parameter when the purchase event is sent?
Shu
Asked
Shu
For example:
A customer clicks on ad A. Then, they click on ad B and add to cart. Finally, they click on ad C and make a purchase.
So, in the end, which ad will the purchase be attributed to?