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Following discussion with advertising team at Meta (Case ID is 1125325671947132), we need support from Meta developers regarding linking up our pixel and conversion API with events for our Shopify store.
In Ads Manager, when choosing a conversion event in ad sets, only 'view content' has Conversions API set up (please see screenshot). We would also like add to cart, initiate checkout, purchase and subscribe to have Conversions API set up. We have had confirmation that our Pixel has been set up correctly but we need further support from a developer to make some changes.
👋 Hello Mima, I understand your problem, I am 100% sure you did not send accurate data on your analytics platform (Product ID, name, type, currency, value, etc.). Also you did not enable DataLayer, Facebook Conversion API Tracking. Right?
Do you know what is DataLayer? The dataLayer is a product's and user information ( Purchase event { mail, firstname, lastname, country, city, zipcode,etc } ) information like ( itemid, Itemname, price, quantity. category, etc ). I hope you understand Currently, I have solved such problems. Earlier businessmen setup the Facebook Pixel using the Facebook & Instagram App. As current Facebook has updated many things. For this we need to setup conversion API. If we cannot send accurate data to the event manager. Then shows the problem on our Commerce Manager of catalog, Event Match Quality looks very bad. Also, Deduplicate problem. Please check Facebook pixel Requerment 👉 https://www.facebook.com/business/help/1021909254506499
Facebook Conversion API Tracking 👉 https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gtm-server-side/
As you may know, there are lots of ways to setup Facebook Pixel and Conversion API Tracking on the Shopify website 1. Manually code 2. Partner Integration 3. Facebook & Instagram App 4. Google Tag Manager
The most popular event-tracking tool here is Google Tag Manager. If you want to send accurate data to your advertising platform or analytics platform. Also If you want to optimize your ad then Google Tag Manager is the best. 👉 https://dev-freelancer-nurumiah016.pantheonsite.io/facebook-pixel-conversion-api-tracking
Did you setup Facebook Pixel using Facebook & Instagram apps?
If you need any help feel free to ask me: 👉 facebook.com/nurumiah016