When using Instagram user insights endpoint to fetch followers demographic metric, we found that data is not matching across breakdowns. Reference API doc: https://developers.facebook.com/docs/instagram-platform/instagram-graph-api/reference/ig-user/insights

Will mention details of API calls below:

## API call 1:

Request URL: https://graph.facebook.com/v19.0/account_placeholder/insights?metric=follower_demographics&access_token=access_token_placeholder&period=lifetime&metric_type=total_value&timeframe=this_week&breakdown=city

Response json:

{ "data": [ { "name": "follower_demographics", "period": "lifetime", "title": "Follower demographics", "description": "The demographic characteristics of followers, including countries, cities and gender distribution.", "total_value": { "breakdowns": [ { "dimension_keys": [ "city" ], "results": [ { "dimension_values": [ "Kishangarh, Rajasthan" ], "value": 1 }, { "dimension_values": [ "West Valley, Washington" ], "value": 1 }, { "dimension_values": [ "Seattle, Washington" ], "value": 3 }, { "dimension_values": [ "Hong Kong, Hong Kong" ], "value": 1 }, { "dimension_values": [ "Athena, Oregon" ], "value": 2 }, { "dimension_values": [ "Phoenix, Arizona" ], "value": 2 }, { "dimension_values": [ "Richland, Washington" ], "value": 11 }, { "dimension_values": [ "Surprise, Arizona" ], "value": 1 }, { "dimension_values": [ "Lagos, Lagos State" ], "value": 2 }, { "dimension_values": [ "Kennewick, Washington" ], "value": 10 }, { "dimension_values": [ "Dayton, Washington" ], "value": 2 }, { "dimension_values": [ "Pasco, Washington" ], "value": 5 }, { "dimension_values": [ "Highland, Washington" ], "value": 1 }, { "dimension_values": [ "Live Oak, California" ], "value": 1 }, { "dimension_values": [ "Meridian, Idaho" ], "value": 3 }, { "dimension_values": [ "Nakuru, Rift Valley Province" ], "value": 1 }, { "dimension_values": [ "Dar es Salaam, Dar es Salaam" ], "value": 3 }, { "dimension_values": [ "Tacoma, Washington" ], "value": 4 }, { "dimension_values": [ "Meguro-ku, Tokyo" ], "value": 1 }, { "dimension_values": [ "Castle Rock, Colorado" ], "value": 1 }, { "dimension_values": [ "Lomé, Maritime Region" ], "value": 1 }, { "dimension_values": [ "Spokane, Washington" ], "value": 4 }, { "dimension_values": [ "Walla Walla, Washington" ], "value": 209 }, { "dimension_values": [ "Anchorage, Alaska" ], "value": 2 }, { "dimension_values": [ "Bellevue, Washington" ], "value": 2 }, { "dimension_values": [ "Vancouver, Washington" ], "value": 2 }, { "dimension_values": [ "Garrett, Washington" ], "value": 15 }, { "dimension_values": [ "Tieton, Washington" ], "value": 1 }, { "dimension_values": [ "Scottsdale, Arizona" ], "value": 2 }, { "dimension_values": [ "Waitsburg, Washington" ], "value": 6 }, { "dimension_values": [ "Milton-Freewater, Oregon" ], "value": 18 }, { "dimension_values": [ "Bilaspur, Chhattisgarh" ], "value": 1 }, { "dimension_values": [ "Troutdale, Oregon" ], "value": 2 }, { "dimension_values": [ "Boise, Idaho" ], "value": 4 }, { "dimension_values": [ "Colfax, Washington" ], "value": 1 }, { "dimension_values": [ "Fairwood, Washington" ], "value": 2 }, { "dimension_values": [ "College Place, Washington" ], "value": 39 }, { "dimension_values": [ "Selah, Washington" ], "value": 1 }, { "dimension_values": [ "Ariana, Ariana Governorate" ], "value": 1 }, { "dimension_values": [ "Yakima, Washington" ], "value": 14 }, { "dimension_values": [ "Rishon Le Zion, Central District" ], "value": 1 }, { "dimension_values": [ "Dixie, Washington" ], "value": 4 }, { "dimension_values": [ "Lakeland, Florida" ], "value": 1 }, { "dimension_values": [ "Santa Clarita, California" ], "value": 2 }, { "dimension_values": [ "Rocklin, California" ], "value": 1 } ] } ] }, "id": "account_placeholder/insights/follower_demographics/lifetime" } ] }

If we add the values here to get total it is 392.

API call 2:

Request URL: https://graph.facebook.com/v19.0/account_placeholder/insights?metric=follower_demographics&access_token=access_token_placeholder&period=lifetime&metric_type=total_value&timeframe=this_week&breakdown=country

Response json: { "data": [ { "name": "follower_demographics", "period": "lifetime", "title": "Follower demographics", "description": "The demographic characteristics of followers, including countries, cities and gender distribution.", "total_value": { "breakdowns": [ { "dimension_keys": [ "country" ], "results": [ { "dimension_values": [ "DE" ], "value": 1 }, { "dimension_values": [ "HK" ], "value": 1 }, { "dimension_values": [ "FI" ], "value": 1 }, { "dimension_values": [ "JM" ], "value": 1 }, { "dimension_values": [ "IL" ], "value": 1 }, { "dimension_values": [ "SV" ], "value": 1 }, { "dimension_values": [ "IN" ], "value": 6 }, { "dimension_values": [ "JP" ], "value": 1 }, { "dimension_values": [ "TZ" ], "value": 3 }, { "dimension_values": [ "IQ" ], "value": 1 }, { "dimension_values": [ "IR" ], "value": 2 }, { "dimension_values": [ "IS" ], "value": 1 }, { "dimension_values": [ "MX" ], "value": 2 }, { "dimension_values": [ "AR" ], "value": 5 }, { "dimension_values": [ "TG" ], "value": 1 }, { "dimension_values": [ "PH" ], "value": 1 }, { "dimension_values": [ "NG" ], "value": 5 }, { "dimension_values": [ "KE" ], "value": 1 }, { "dimension_values": [ "TN" ], "value": 1 }, { "dimension_values": [ "GB" ], "value": 1 }, { "dimension_values": [ "PK" ], "value": 2 }, { "dimension_values": [ "KH" ], "value": 1 }, { "dimension_values": [ "US" ], "value": 452 } ] } ] }, "id": "account_placeholder/insights/follower_demographics/lifetime" } ] }

If we add the values here to get total it is 492.

This is looking like a data mismatch when we are using this data. Please look into this issue and help us resolve this so that data matches up across breakdowns.

Thanks