We have the pixel on our website through GTM and my understanding was that we were supposed to be able to see the FBCLID through the cookie. However, I am not seeing it.
With that being said, should I try to append to the URL? Is there a way to do this across the board rather than each individual ad? Or is there something else that I need to enable?
Hello Alexis, If you are tracking client site or browser side correctly then fbgclid will appear. The reason for saying this is if you are only doing server side tracking. If browser side tracking is not done then this FBGCLID will not come. So both should be tracked properly. Fbgclid = FBC cookies 🍪.
And we can see the FBGCLID only when a visitor from our Facebook ads campaign visits on our website. Like this https://prnt.sc/5pg9NkmEnDhW
https://images.app.goo.gl/HYgJqWTX2LQru1ZY6
I hope you understand all things. If you have any questions feel free to ask me: facebook.com/nurumiah016