Issue with custom UTM parameter for ad name
1

Hi,

For one of our accounts on Meta Ads Manager we have created a custom parameter for ad name in order to give us greater insight into ad performance on GA4. For some reason the ad name breakdown is not appearing under this on GA4, so I wanted to be sure that the setup looks correct on your end. Attached are the screenshot showing the set-up of the parameters.

On GA4, under ad name for paid social it says "not set".

Any help would be hugely appreciated, many thanks.

Josh
Asked about 6 months ago