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pixel is on the website from your side, but event set up tool and meta pixel helper says it is not active
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Case ID: 1139116884009002

Hello, I have talked to support today and we checked that the pixel I have set up is active from your side. However, I see this error and I can not add and change the event.

So for example, I see that something is tracking, but I can not check it and can not know what exactly is tracked. The overview tab shows that something is happening, but number are too high. In the ads Managers the numbers are different.

So How can I make sure that the purchase event tracks what I need? Or even see what it tracks and How would I change it if needed?

Apollinaria
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الإجابة المحددة
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👋 Hello Apollinaria, I understand all your problems.The way you setup the Facebook pixel is completely wrong, because all the events that fire when a user comes to your website, you need to set up tracking with your standard event name. But when you click an image it shows all the events which are completely wrong. And if you have this setup, you will face a big loss in your business. Because you can't optimize your ad properly or you can't see the right data, so you can't do remarketing.

As you may know, there are lots of ways to setup Facebook Pixel and Conversion API Tracking on the website 1. Manually code 2. Partner Integration 3. PixelYourSite 4. Woocommerce Plugin 4. Google Tag Manager

The most popular event-tracking tool here is Google Tag Manager. If you want to send accurate data to your advertising platform or analytics platform. Also If you want to optimize your ad then Google Tag Manager is the best.

Check my setup and It is working pretty good👉 https://dev-freelancer-nurumiah016.pantheonsite.io/facebook-pixel-conversion-api-tracking You know when we setup facebook pixel through woo commerce we have a lot of data mismatches which we can't customize. But if you setup through Google Tag Manager then your data mismatch will reduce by 80%. Currently you are getting 10% data. But if you set up the Facebook Pixel and Conversion API using Hundred Percent or the right method, you can send 80 to 100% of the data to your Facebook Event Manager and Facebook Apps campaigns. And if you can't send accurate data to your event manager or ads campaign, you won't be able to do retargeting marketing that will have a big effect on your business and a big effect on product sales.

However, if you want to setup pixels properly and increase product sales by retargeting and remarketing through accurate data or generate loyal customers. Then definitely follow facebook registration and setup facebook pixel and conversion API. Facebook pixel Requerment 👉 https://www.facebook.com/business/help/1021909254506499

Facebook Conversion API Tracking 👉 https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gtm-server-side/

If you need any help feel free to ask me: 👉 facebook.com/nurumiah016

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