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Low Event Match Quality Score because of the Click ID
1
In the Event Manager, META recommends improving the quality of the events I send, which currently score around 5 out of 10 for almost all events. When I examine specific events such as page view, signup, and purchase, I notice that the Click ID parameter significantly affects the scoring. Despite sending this parameter for all mentioned events, the coverage for the page view event is only around 7%.
Can anyone explain why this is happening?
Mark
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Selected Answer
1
Hello Mark, For page_view event, 7% is better. when we are sent user_data, it will be up to 10%, but for all Page View, sending user data is impossible. So don't worry % is OK.
Md Abu