We've run into some use cases where the displaynames may change over time for profiles, so API calls for Business Discovery will fail as the page doesn't exist under the old name. This means we get silly errors that could be prevented if we could use the unique identifier instead. But the Business Discovery endpoint currently only accepts the text display name to do the lookup.

It would be helpful if the business discovery profile lookup then supported looking for both the display name and the ID, then we can avoid errors due to profile name changes