We noticed in our website traffic campaign, facebook showed over 4,000 website clicks. However, google analytics only showed 47 visitors. In turn, we use a UTM cookie to track where leads come from which hasn't been working in conjunction with Facebook either.

I can't help but wonder if it has something to do with an intermediate step when people click on our ads that the first go through a I.Facebook.com/I.php url before redirecting to the proper URL with the UTM codes which I show in the screenshot above. It's only a split second where it shows the first URL, but I'm curious if anyone else has experienced this UTM/tracking problem when sending traffic to a website from Facebook and has a solution.