Hello,
We are on Shopify and we would like any advices on how to increase our events quality.
Thanks
He Ashfaaq, I have seen your screenshot, there are variety of EMQ based on every individual event. Normally It's being like that and average EMQ not bad.
If you would like to improve more then you should add the external id form server-side. It may improve your Event Match Quality (EMQ).
Could you please tell me which "DataLayer" are you using for your Shopify Website?