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Missing Purchase currency and value parameters in Event manager (Purchase event)
1

I am getting an error of Missing Purchase currency and value parameters in Event manager (Purchase event)

Ayush
Asked about 2 weeks ago
Selected Answer
1

👋 Hello Ayush, The error message you're encountering suggests that there are missing parameters related to currency and value in the purchase event being tracked in your event manager, which could be part of your analytics setup or a platform like Facebook Events Manager.

For tracking purchase events accurately, you typically need to include parameters such as:

  1. Currency This parameter specifies the currency in which the purchase was made (e.g., USD, EUR, GBP).

  2. Value: This parameter indicates the monetary value of the purchase. It represents the amount spent by the user.

  3. Content_ID, Content_Name, Content_type, Quantity, OrderID, etc

If these parameters are missing or not properly formatted, it can lead to errors or inaccurate tracking of purchase events. My previous setup pretty is good working 👉 https://dev-freelancer-nurumiah016.pantheonsite.io/facebook-pixel-conversion-api-tracking

Did you use Google Tag Manager for Facebook Pixel setup and also set Conversion API Tracking? ( what's CMS )

If you need any help feel free to ask me:👉 facebook.com/nurumiah016

April 20 at 8:25 PM
MD Nuru
Ayush

I am using shopify, and i haven't used GTM.

April 21 at 12:16 AM
MD Nuru

Oh, I understand your problem. And you used Facebook & Instagram app for pixel setup. Right?

April 21 at 1:01 AM
MD Nuru

As you may know, there are lots of way to setup Facebook Pixel and Conversion API Tracking on the Shopify website. For Example, 1. Manually code 2. Partner Integration 3. Facebook & Instagram App 4. Google Tag Manager

The most popular event-tracking tool here is Google Tag Manager. If you want to send accurate data to your advertising platform or analytics platform ( value, currency, orderId, productids, productName, product type etc ). you know Product_ids and type it is very important on Commerce Manager like the catalog. Also If you want to optimize your ad then Google Tag Manager is the best. if you want to optimize your event or customize your event is best Google Tag Manager event setup tool.

Here are Facebook requirements how to setup Facebook Pixel and Conversion API tracking 👉 1. Pixel: https://www.facebook.com/business/help/1021909254506499

👉 2. Conversion API: https://developers.facebook.com/docs/marketing-api/conversions-api/guides/gtm-server-side/

You can follow this stape.

April 21 at 1:39 AM
MD Nuru

If you need any help let me know I will help you: 👉 http://facebook.com/nurumiah016

April 21 at 1:40 AM