We have an app already and we want to rebrand it. Only the name will change, not the Terms of Service nor the Privacy Policy.

Does it have to still be approved?

If so, how long will the approval process take? What can be done to expedite the process?(i.e pre-approval) What would be the impact on existing customers\new customers if they are linking\relinking during the approval time frame? Will the existing OAuth just continue as is until the process is complete and then reflect the new name?