Dear Meta Support Team,

I am reaching out on behalf of Bluconnect, a technology company dedicated to transforming workforce management for small and medium-sized enterprises (SMEs) through our innovative platform, Bluconn. Bluconn is an AI-enabled, cost-effective solution operating on WhatsApp to streamline workforce management, including employee attendance, shift scheduling, and payroll processing, in multiple languages.

Our goal with Bluconn is to simplify and enhance workforce management by leveraging the accessibility and user-friendliness of WhatsApp. However, we are currently facing a re-engagement challenge on the platform. Many employees are not receiving daily notifications due to the lack of automatic re-engagement features, which has affected the overall efficiency and user experience for our clients. This is particularly concerning for sectors where consistent engagement is critical for shift allocations, attendance confirmations, and payroll processing.

The Re-engagement Challenge and its Impact The current WhatsApp engagement process requires employees to respond to periodic messages to maintain an active communication channel. However, due to factors such as holidays, varied working hours, and differing response habits, many employees miss these notifications or do not engage daily. As a result, critical reminders and alerts are not delivered, leading to miscommunications and inefficiencies in workforce management. This limitation has caused operational disruptions, impacting the overall reliability of Bluconn.

We believe that enabling a more persistent engagement feature on WhatsApp or an automated daily re-engagement process would help address this issue significantly. A solution like this would not only improve the daily workflow but also strengthen the role of WhatsApp as a reliable platform for workforce management in Bluconn.

Thank you for considering our request. We are eager to collaborate on resolving this challenge and appreciate any insights or solutions that could be implemented to enhance the engagement experience on WhatsApp.