We're reviewing some of the data we received from our meta-integration on Instagram. When pulling lifetime stats, we had been working under the assumption that stats like Reach/ Impression should just increase over time. I wanted to understand when we might see a decrease in these stats so we can adequately align our business alerting rules.

• Does Meta ever revise stats when there have been fraudulent impressions from Bot accounts?
• As IG reels have some stats in development, should we expect this data to change to some degree?
• Are there any other conditions we should be aware of, or are there any thresholds we should use to calibrate our alerting better?