User and Media Insights on Instagram API with Instagram Login

In July 2024, we launched the Instagram API with Instagram Login to streamline the onboarding process for businesses and creators onto third-party partner solutions. This API allows all Instagram accounts to utilize third-party apps, even if they haven't linked their Instagram account to a Facebook Page.

We’ve added User and Media Insights to help people understand their content performance and inform their content creation strategy on Instagram.

These insights match the ones previously offered through the Instagram API with Facebook Login. With these insights, businesses and creators can:

• Measure the number of views on individual pieces of content such as posts, stories, or reels
• See the overall number of people who have visited their profile or interacted with their account
• Learn more about follower trends, including top follower locations and age demographics

To access these insights, developers must request the instagram_business_manage_insights permission, introduced with this update. Advanced access is required to request permission from any app user.

While we will continue to support the Instagram API with Facebook Login, we recommend using Instagram API with Instagram Login to take advantage of these latest updates. You can visit our developer documentation to get started.

Accessibility Features for Instagram Content Publishing API

We are excited to announce a new feature in the Content Publishing API that enhances accessibility for users with visual impairments. You can now use the alt_text field to provide descriptive text for images when creating posts on the Instagram Feed. This update empowers developers to make Instagram more inclusive by ensuring that visually impaired users can understand the content of images.

• This feature is available for image posts on the Instagram Feed. It is not currently supported for feed posts containing videos, stories, or reels.
• To utilize this feature, include the alt_text parameter in your API calls when posting images

Example API call

POST https://graph.facebook.com/v22.0/17841400008460056/media
?image_url=https://www.example.com/images/bronz-fonz.jpg
&caption=#BronzFonz
&alt_text=This is an image for BronzFonz

For more information and detailed implementation guidelines, please refer to our developer documentation.