As part of our continued efforts to help advertisers drive performance, we are removing Detailed Targeting exclusions. As part of this process, we will continue to support the ability to exclude your employers within Audience controls at the account level. For more information on account controls please see here.
We believe this change will help improve campaign performance. An advertiser test showed that the median Cost per Conversion was 22.6% lower when not using Detailed Targeting Exclusions vs using Detailed Targeting Exclusions.
As a result of this change, custom audiences will be deprecated within the exclusions
field. You can still continue using custom audience exclusions by using the excluded_custom_audiences
field instead. For more details please review this developer documentation.
Beginning January 21, 2025 developers can start to implement the code changes, and will have until April 21, 2025 to make these updates. This change will be released in V22. Please refer below to the list of impacted endpoints related to this change:
'POST {ad-account-id}/adsets'
'POST {adset-id}'
'POST {adset-id}/copies'
'GET {ad-account-id}/delivery_estimate'
'POST {ad-account-id}/account_controls'
'GET {ad-account-id}/account_controls'
Please refer to the below developer documentation for further details to support code implementation.
Request Type | Endpoint | Changes |
---|---|---|
POST |
| |
POST |
| |
GET |
|
Request Type | Endpoint | Changes |
---|---|---|
POST |
| |
GET |
|
Sign up for monthly updates from Meta for Developers.