Upcoming Restriction Period for US ads about social issues, elections, or politics
In recent years, Meta has developed a comprehensive approach to protecting elections on our technologies. These efforts continue in advance of the US 2022 Midterms, which you can read more about in our Newsroom.
Implementing a restriction period for ads about social issues, elections or politics in the US
Consistent with our approach during the US 2020 General Election, we are introducing a restriction period for ads about social issues, elections or politics in the US. The restriction period will run from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022.
We are putting this restriction period in place again because we found that the restriction period achieves the right balance of giving campaigns a voice while providing additional time for scrutiny of issue, electoral, and political ads in the Ad Library. We are sharing the requirements and key dates ahead of time, so advertisers are able to prepare their campaigns in the months and weeks ahead.
What to know about the ad restriction period in the US
We will not allow any new ads about social issues, elections or politics in the US from 12:01 AM PT on Tuesday, November 1, 2022 through 11:59 PM PT on Tuesday, November 8, 2022.
In order to run ads about social issues, elections or politics in the US during the restriction period, the ads must be created with a valid disclaimer and have delivered an impression prior to 12:01 AM PT on Tuesday, November 1, 2022, but with limited editing capabilities.
What advertisers can do during the restriction period for eligible ads:
- Edit bid amount, budget amount and scheduled end date
- Pause and unpause eligible ads that have already served at least 1 impression with a valid disclaimer prior to the restriction period going into effect
What advertisers cannot do during the restriction period for eligible ads, includes but is not limited to:
- Editing certain aspects of eligible ads, such as ad creative (including ad copy, image/video assets, website URL)
- Editing targeting, placement, optimization or campaign objective
- Removing or adding a disclaimer
- Copy, duplicating or boosting ads
See the Help Center for detailed requirements of what is or isn’t allowed during the restriction period.
Planning ahead for key dates
Keep in mind the following dates as you plan your campaign to avoid delays or disapprovals that may prevent your ads from running during the restriction period:
By Tuesday, October 18, 2022: Complete the ad authorization process to get authorized to run ads about social issues, elections or politics, which includes setting up an approved disclaimer for your ads.
- By Tuesday, October 25, 2022: Submit your issue, electoral or political ads in order to best ensure that your ads are live and have delivered at least 1 impression with a valid disclaimer before the restriction period begins.
Please ensure that you add your approved disclaimer to these ads by choosing ISSUES_ELECTIONS_POLITICS in the
special_ad_categoriesfield. You will not be able to add a disclaimer after 12:01 AM PT on Tuesday, November 1, 2022.
- Between Tuesday, November 1, 2022 and Tuesday, November 8, 2022: The ad restriction period will be in effect. We will not allow any new ads to run about social issues, elections or politics in the US starting 12:01 AM PT on Tuesday, November 1 through 11:59 PM PT on Tuesday, November 8, 2022.
- At 12:00 AM PT on Wednesday, November 9, 2022: We will allow new ads about social issues, elections or politics to be published.
As the restriction period approaches, we encourage you to review these ad restriction period best practices to properly prepare ahead of time.
We will continue to provide updates on our approach to elections integrity or on any changes regarding the restriction period via this blog.
Visit the Elections Hub or our FAQ for more advertising resources.
