Today we're introducing Sharing to Reels, a new way for developers to make it easy for people to share video directly to Facebook.
Enabling Sharing to Reels makes it easy for people to share short-form videos directly to Facebook. Once integrated, third-party apps will have a Reels button so people can share short videos, then customize with Reels editing tools like audio, text, effects, captions and stickers. Instead of downloading their video content and uploading it later, they can now create and share video seamlessly with one tap of a button.
Reels is our fastest growing content format, now available in more than 150 countries across the globe.
We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.
People will be able to discover Reels based on their interests and what’s popular: at the top of Feed, in the Watch Tab, in Stories, and in Groups.
Anyone can create a reel on Facebook and become a creator on the global stage or just share them with friends and family. Reels can include audio, AR effects, captions with hashtags or tags for other accounts. When a person shares their reel from a third-party app to Facebook people can easily follow along, like, comment and share with friends and family.
As part of this launch, we’re excited to highlight partners like Smule, Vita, and VivaVideo who have integrated #SharingtoReels and are finding new ways for Creators to express themselves, grow their communities and reach new audiences.
Visit Sharing to Reels for documentation and to learn more about integrating.