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Welcoming creative apps to expand their audiences using Sharing to Stories

November 11, 2021ByKelly Stonelake Kreishman

Today, we’re thrilled to share more with you about our Creative App Platform, Meta’s product that allows people to easily discover apps that enable them to create unique Stories to share on Facebook. Take a look at our new page, explaining how Creative App Platform works and our awesome partners who have joined the platform.

Sharing to Stories enables our developers to help their users creatively express themselves in fresh and exciting ways. We worked to understand how Sharing to Stories could further support the unique needs of our creative app partners. We found that app discovery is a key issue - in a competitive and rapidly expanding market, it is expensive and difficult for our partners to reach the people that continue to find joy from their apps.

In response, we’ve built the Creative App Platform - a new concept that allows people to discover creative apps directly in Facebook Stories. Then, when creating content with Creative App Platform partner apps, it’s easy to share that content directly with friends and family on Facebook.

We initially announced the Creative App Platform back in June at F8 Refresh, our annual developer conference. Today, we’re sharing more about our current partners and the unique value they provide people. In addition to partners that include media editing app B612 and performative music creation app Smule, both featured at F8, we’re thrilled to partner with VivaVideo and Vita, all of which provide uniquely rich and robust experiences for story creators. We’re grateful to these partners for their collaboration and feedback in co-building Creative App Platform with us. Read more about our current partners here.

We’re also thrilled to be adding new partners to the platform soon - these will include Picsart, one of the world’s best creative platforms, Camera360 and Sweet Selfie.

Although Creative App Platform is still in beta, it is part of our broader vision to continue to integrate expressive tools from the best developer apps in the world. As we continue to iterate and innovate on the Creative App Platform, we’d love to connect with other creative apps interested in the power and potential of Sharing to Stories. To register your interest and get updates on the latest opportunities, please visit our product website.