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Meet the startups from the Facebook Accelerator: Commerce program

November 12, 2020ByMichael B. Huang

In today’s pandemic world, businesses of all sizes are adapting and pivoting to selling online. Commerce is a long-term priority for Facebook, and we have been making significant strategic investment in the space over the past years. In 2020, we saw accelerated growth and innovation in this area, leading us to launch our newest program for startups, Facebook Accelerator: Commerce. Through the Facebook Accelerator: Commerce program, our mission is centered on making sure all businesses—from entrepreneurs to established brands—have the tools they need to connect with customers and make shopping online a seamless experience.

Over the course of three-months, we’re bringing together innovative commerce startups in Europe, the Middle East, Africa, and Latin America to help create a unified shopping experience across all Facebook apps. Throughout the virtual program, the selected startups will have access to a dedicated Facebook mentor, comprehensive training, Facebook’s suite of products and technologies, and a valuable network of product experts and fellow founders to connect with.

Today, we’re excited to announce the startups that are invited to join the Facebook Accelerator: Commerce program. Each of these startups submitted applications and were evaluated by an international panel of Facebook and product experts. They were selected for having a product focused on driving customer value, diverse and focused leadership teams, groundbreaking technology or research and evidence of business growth.

In Europe, the Middle East, and Africa, the 2020 Facebook Accelerator: Commerce startups include:

  • Botme (Egypt), a commerce chatbot building platform that helps small and medium-sized businesses to build chatbots and publish them on Messenger and WhatsApp.
  • BoxCommerce (South Africa), a platform for small and medium-sized businesses to create ecommerce websites, payments, and logistics in emerging markets.
  • Brandquad (France), an AI-powered product content management platform that helps to centralize and harmonize data about products.
  • Convertedin (Egypt), an ad automation platform for retailers and ecommerce businesses.
  • Digiduka (Kenya) that helps informal retailers (kiosks) in Africa get access to digital inventory, as well as easily and cost effectively process digital payments.
  • Dream Agility (United Kingdom), a multi-award winning AI company with proprietary visual AI and machine learning, specialising in retail.
  • Easysize (Denmark) that helps online fashion shops increase conversion to sales and lower returns, by recommending the right size to their customers.
  • FeedGeni (Ghana), a product feed generator that helps online merchants increase product visibility and sales by listing their products on shopping engines.
  • FeedSpark (United Kingdom), an award-winning product feed optimisation and ecommerce automation platform, helping brands, retailers and digital agencies increase performance across online channels worldwide.
  • Flowbox (Sweden), offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales.
  • Intelligent Reach (United Kingdom) helping brands, retailers and their digital agencies increase revenues through data feed optimisation, content experimentation and marketplace management.
  • MindBehind (Turkey), an enterprise conversation platform, powering the intersection of AI with messaging, for creating intelligent, on-demand, automated response flows through one-to-one conversations in any messaging channel.
  • NearSt (United Kingdom), a retail technology company building the world’s source of real-time local inventory.
  • OkHi (Kenya), building the next generation address system. This system will unlock commerce through enhanced logistics and grow access to finance through better personal identification.
  • (Turkey), a payment solution that enables social sellers to accept payments via messaging apps.
  • Save Your Wardrobe (United Kingdom), a digital wardrobe management platform.
  • ShoppingFeeder (South Africa), a leading feed management and multi-channel marketing platform for online stores.
  • Smiirl (France), helping businesses build awareness and grow their social media engagement from inside their point of sale.
  • UENI (UK), helping businesses to get online and find the services and tools they need to succeed.
  • WakeupData (Denmark), helping ecommerce businesses to automate, optimize and amplify product data through high-quality data integrations, maximizing ROI without the need for developers.
  • WideBot (Egypt), empowering businesses to build smart, AI-enabled chatbots that speak both formal and informal Middle Eastern languages

And in Latin America, the 2020 Facebook Accelerator: Commerce startups include:

  • Bling (Brazil), a management system to help small businesses stay organized.
  • Cliengo (Argentina), a sales and marketing automation to help businesses scale.
  • Cuanto (Panama), a shopping platform to help businesses sell online in seconds.
  • Digitalk (Brazil), an AI that transforms contact centers into a 360º automated process.
  • FullJaus (Argentina), a centralized place where businesses can control their online shop in the digital marketplace.
  • Kyte (Brazil), a shopping platform that lets businesses manage their point of sale for local and online orders.
  • MarketUp (Brazil), a free management system to help businesses stand out in the marketplace.
  • Olist (Brazil), an eCommerce site to connect businesses and their products to main marketplaces.
  • OmniChat (Brazil), a chat and service management solution to help businesses turn WhatsApp into a sales channel.
  • (Brazil), an eCommerce integrator that enables businesses to sell across major online marketplaces.
  • ShowKase (Brazil), a shopping platform that allows businesses to digitize their company.
  • (Colombia), an automated solution for all business WhatsApp needs.
  • Unbox (Brazil), online sales solution designed to help brand-focused SMEs to start selling online in less than 5 minutes and increase their sales.
  • VendaMaisM (Brazil), a portal for sales management and training.
  • Vendora (Mexico), a social commerce company dedicated to supporting businesses.

Facebook Accelerator: Commerce will be run in partnership with Plug and Play, an open innovation platform with over 1,450 accelerated startups last year alone and 400+ partners. Plug and Play is also the second most active VC globally in the early stage segment, with 250 investments in 2019. Today Plug and Play is present in more than 30 cities, among America, Europe, Africa and Asia. The program will officially kick off on November 12, 2020, at which point startups will connect with Facebook commerce experts and begin their journey towards building solutions on commerce platforms that billions of people globally can use and benefit from. Congratulations to the 36 startups joining Facebook Accelerator: Commerce in 2020!

If you’re interested in joining a future Facebook Accelerator program, check out and follow @FacebookforStartups.