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GDC 2016

March 15, 2016ByLeo Olebe

Facebook will once again be at this year's Game Developers Conference (GDC), and we look forward to connecting with you at the world's largest gaming-developer industry event.

Facebook Games Booth

March 16-18 you can find us in the Moscone Center's South Hall at booth #1416. Various Facebook team members from Partnerships, Ads, Instagram, and Audience Network will be available at our Facebook Games booth to answer all your burning questions.

We'll be holding a series of micro-talks directly from our booth's theater that will provide valuable tips to help you build, grow, and monetize your games. The micro-talks feature speakers that will share best practices for using Facebook and Instagram to market and grow your games, and partners like King will share how they have successfully leveraged App Invites in Blossom Blast Saga to drive distribution. Please refer to the full schedule of our micro-talks found at the end of this blog.

You can also play a variety of new games from developers like PlayDog Soft, Disruptor Beam and Nordeus at our demo stations and join us at our micro-talk theater for your chance to receive some cool giveaways, including an Oculus Fast Pass that lets you jump the line at Oculus' GDC booth.

GDC Sessions

You can also catch members of our Facebook team at a few GDC conference sessions:

Build better games with Facebook

Since GDC last year, we have continued to invest in our powerful suite of tools that drive distribution, engagement and monetization for game developers across multiple platforms. We've seen success through partnerships with top companies like Riot Games. Leveraging the unique advantages provided by Facebook Login to help their players connect with one another in League of Legends (LoL), Riot Games introduced a new “Friend Discovery” feature that generated millions of new friend-connections among the players who have linked their LoL account to Facebook.

As a further testament to Facebook's power to connect the world through games, 33 million people have connected their Facebook accounts to either PlayStation Network or Xbox Live, while more than 450 million people play Facebook-connected games on web and mobile every month. Last year alone, game developers earned over $2B on our web gaming platform. It’s no wonder that Facebook Games remains the largest web gaming platform in the world where millions of players discover and play with their favorite games right on To demonstrate our ongoing investments in the future of our own web gaming platform, here's a shortlist of recent features and improvements that Facebook Games has introduced:

  • Auto-Targeting for App-to-User Notifications to free developers who send more than 50,000 notifications weekly from maintaining at least a 17% weekly click-to-impression (CTI) ratio because Facebook will only deliver App-to-User notifications to the people who are most likely to engage with your app.
  • A new feature called Creative Optimization for developers to upload additional image assets, giving Facebook the added flexibility to better optimize their placements within our recommendation channels to drive installs.
  • A collapsible right-hand column of the games window so there’s less distractions and more real estate for the games themselves.

Facebook has the ability to be everywhere that players are, and we invite you to stop by our GDC booth to learn how we can help you build better, scale faster, and connect the world.

The full schedule of micro-talks at the Facebook Games booth is below.