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Platform Updates: Monetization Tips & PMD Innovation Competition

October 16, 2013ByYongyan Liú

Over the last week, we shared ways to achieve Facebook Login conversion rates over 70% and attended developer events in Berlin, Cannes, Mexico City, Tel Aviv and Kuala Lumpur.

Monetization Tips for Canvas

Now that all canvas developers are using our new payment system, we wanted to highlight a few important monetization best practices:

1. Encourage first time purchases. The payer promotions API is designed to help you convert people that haven't previously purchased virtual goods on Facebook. Facebook sponsors this feature, which lets you offer these people a discount on your game's virtual currency.

2. Monetize through offers. You can enable users to earn virtual currency by directly integrating with TrialPay for offers. A direct integration with TrialPay will allow for quicker load times, more specific reporting, and easier troubleshooting than before. For more information about offering reward based advertising, please visit TrialPay's Facebook Developer Center.

3. Streamline gift card redemption. You can now implement the Gift Card Dialog directly, to make it easy for people to buy your game’s in-app currency. Facebook Gift Cards are available in over 20 countries and in approximately 130,000 retail locations worldwide.

We hope these features of Local Currency payments will help you better monetize on Facebook and provide players with a great user experience.

PMD Innovation Competition Winners

The Facebook Preferred Marketing Developer (PMD) Program is pleased to announce the six winners of the PMD Innovation Competition. The winners each demonstrated excellence in building technology that bridges marketer needs across the four dimensions of the PMD Program: Pages, Ads, Apps and Insights.

This year's jury grand prize was awarded to Optimal, who's new tool called Open Signals lets advertisers link their Facebook advertising campaigns to data APIs such as in-store inventory levels, store traffic, weather conditions, TV commercials, and coupon redemptions. Other winners include: BLiNQ Media, Kenshoo, Maverick, Salesforce + ExactTarget, and SocialWire.

You can find additional details about the winners and the products they’ve built here.