Over the last year, we've been hard at work improving our Platform for mobile developers. Now, more than 81% of top 100 grossing iOS apps and 70% of top 100 grossing Android apps integrate with Facebook.
At Mobile DevCon we announced further improvements:
For those who couldn't attend, we recorded many of the talks, and have posted the slides from every session online for you to download. To view the videos and download all the slides, visit the event pages for New York, London or Seoul. These videos - and more - are also available on the Facebook Developers YouTube Channel.
Here's a summary of a few of the sessions:
Doug Purdy, Director of Platform Products, talks about the challenges mobile developers face getting discovered amongst the 700,000 apps in both Google Play and the Apple App Store and how, with 751 million active users on mobile, Facebook is the top driver of awareness for new mobile apps.
With 751 million monthly mobile users, Mobile App Install Ads and Mobile Sponsored Stories are great ways to drive awareness of your app at scale. Paul Bain shows you how to get started with promoting your app on Facebook and how to optimize your targeting and purchasing strategy.
The best Facebook integrations make it really easy for users to Login and share stories back to Facebook with Open Graph. In these three sessions, Prashant Sridharan and Connor Treacy take you through how to best implement Facebook's Mobile SDKs - including code-level tips and some best practices.
The Object API releases mobile developers from needing to have a web server to host your Open Graph objects. In this talk, Christine Abernathy shows you how to use the Object API to integrate Open Graph into your native mobile apps.
Facebook is one of the most downloaded iOS and Android apps of all time. In the last year, we transitioned both apps from HTML5 to native Objective C and Java. But this transition meant we had to retrain our engineers, develop new tools and rethink our processes. Engineers from our core mobile team, Adam Ernst and Michael Bolin in New York and Simon Stewart and Alan Cannistraro in London talk through this transition, and how we ship improvements to our apps every single month.
We really enjoyed connecting with the developer community at the three Mobile DevCon events. We heard some great feedback about our products which are helping shape the future of our roadmap. We look forward to meeting you at one of our future developer events.