King.com's Candy Crush Saga is a puzzle game where players swap candies to clear the game board and advance to the next level and beat friends' scores.
What Candy Crush Saga Does Well
|Bring friends into the game. Players see friend's faces on the board the moment they land in the game, motivating them to advance through the levels to pass their friends.
|Create opportunities for sharing. Candy Crush shows the leaderboard for each level and highlights the friends that the player passes with a large share button, prompting the player to brag about beating a friend using the feed dialog.
|Use gifting to keep people coming back. Candy Crush makes it easy to keep friends engaged in the game. The game uses requests to encourage players to send gifts to their friends and ask friends to return the favor.
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