Back to News for Developers

Play Games Directly in News Feed

May 25, 2012ByGareth Morris

We’re launching the ability for people to try games directly in news feed. Feed gaming enables developers to share a playable version of their game within news feed and timeline stories, reaching new users through some of our main distribution channels.

Play games in feed with one click
With feed gaming, you can include a short sample of your game in the stories people share from your game that friends can play in line with just a click.

Let people try games right away
Because the game is just a sample, people can try out the game without needing to authorize it first. However, you won’t receive any personal information from the user.

Convert trial users into new installs
Idle Worship, Angry Birds, and Bubble Witch Saga are already using feed gaming to increase engagement and drive acquisition.

At the end of feed game sessions, many games prompt players to install the app, converting trial players into new installs.

Here are some of the ways feed gaming can be used to engage users:

  • Competing with friends. Angry Birds encourages people to challenge their friends to beat their high score on a specific level. Try now.
  • Rewarding engagement. Bubble Witch Saga offers a higher reward of “coins” for better game play, encouraging people to play and then click through to install the game and collect their coins. Try now.

Track performance of feed gaming stories
To track performance for these stories, pass in a ref param (for example, “ref=feed_game_a”) when publishing the story and Facebook will begin tracking that story type in Insights for your app.

Learn more details about implementing feed gaming in our documentation.