Kobo is an eReading device and mobile app where people can read, discover and share over 2.5 million books, newspapers and magazines.
![]() Kobo Touch | ![]() Kobo iPad | ![]() Kobo iPhone |
What Kobo Does Well
Kobo uses single sign on to simplify the registration process, avoiding the need for people to create new usernames and passwords. | ![]() |
Kobo educates people on the benefits of logging in with Facebook and shows screens shots of the sharing experience. | ![]() ![]() |
Kobo defined Open Graph actions for some of the most conversational aspects of reading a book – such as beginning and finishing a book – to encourage sharing and stimulate discussions with friends. | ![]() |
Kobo provides detailed controls for people to manage what stories are shared to Facebook. | ![]() |
Implementation Profile
Actions - Objects
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Aggregations
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Result
Since launching with Open Graph in January, Kobo has seen traffic from Facebook grow by more than 50% and daily registrations increase by more than 90%.
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