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Developer Spotlight: Foodspotting

March 22, 2012ByJeff Sherlock

Foodspotting is a visual guide to food and where to find it. People can share their favorite foods with friends by spotting and loving dishes on the Foodspotting mobile app and web site.


What Foodspotting Does Well

For existing users, Foodspotting shows a notification to encourage people to add the app to timeline. The call to action gets people to share, which fuels the loop that grows your app.

Foodspotting creates interesting stories by providing detailed information about each dish - such as location or the number of friends who have loved a dish - through custom properties. With this information, Foodspotting can create more meaningful timeline aggregations such as Where I’ve Eaten.

Finally, to make the stories really stand out in news feed and timeline, Foodspotting displays large user generated photos by setting the user generated photos property on the spot action.

Implementation Profile

Actions - Objects
  • Spot – Dish:
    "Jeff Sherlock spotted a dish"
  • Love – Dish:
    "Andy Katzman loved a dish"
  • Nom – Dish:
    "Bryant Lee nommed a dish"
  • Try – Dish:
    "Tiffany Chang Black tried a dish"
  • Want – Dish:
    "Piyush Mangalick wanted a dish"
  • Where I've Eaten
  • Spotted
  • Loved
  • Nommed
  • Tried
  • Wanted

Since launching with Open Graph in January, Foodspotting has seen referral traffic from Facebook increase by 4X and monthly active users grow by 2X.